No. 2 TVing Korea’s three native OTT companies, TVing, Coupang Play, and Wave, are noticeable changes in the ranking. Until January 2022, Wave was ranked first in Korean native OTT, showing a big difference from its competitors, but it has been lagging behind TVing and Coupang Play since it plunged from the second half of 2022. In particular, TVing has been gaining popularity since the official launch of TVing-season merger OTT in December 2022. Currently, the fee price consists of three types: 7,900 won for Basic, 10,900 won for Standard, and 13,900 won for Premium. It can be used for Basic 71,000 won, 98,000 won for Standard, and 125,000 won for Premium, with a 25% discount each when using an annual ticket other than monthly.No. 5 Disney Plus offers a collection of Disney, Marvel, Star Wars, and Pixar series all at once, with many contents for children to adults to enjoy together. For this reason, it is popular in families with children at home. Currently, the fee is W9,900 per month, and you can use it for W99,000 with a 15 percent discount if you use it annually.According to an OTT ranking mobile big data platform company IGA Works’ report on OTT app market analysis through Mobile Index, the main OTT users in Korea ranked 12.58 million on Netflix, 5.15 million on TVing, 4.39 million on Coupang Play, 4.01 million on Wave, 2.16 million on Disney Plus, and 810,000 on Watcha in January 2023. Then let’s take a look at them one by one!Coupang Play, which beat third-place Coupang Play Wave to third place, had some ups and downs, unlike the other two companies that showed a clear rise or fall. In July 2022, the Coupang Play series, which exclusively broadcasted games invited by overseas soccer clubs such as Tottenham, Hotspur, and Seville, was a big hit, beating both TVing and Wave with 4.9 million MAUs, and in August 2022, it fell back to third place. However, since the SNL Korea Season 3, which started in November 2022, went viral, the MAU has increased significantly over the next three months, rising to second place in January 2023, beating Wave. Coupang Play’s price is 4,900 won per month, which is a Coupang Wow member. The advantage is that you can use Coupang Wow member service and Coupang Play OTT at the same time at an affordable price, but the disadvantage is that the content is not comparable to other OTTs.According to the Seoul Cultural Foundation’s 2023 Culture Future Survey of 13,462 Seoul citizens in 2022, the cultural life viewing rate, which was 75.6 percent in 2018, fell to 63.1 percent in 2020 right after the spread of COVID-19 and then to 69.1 percent in 2022. The number of cultural activities in 2022 increased by 9.5 percent compared to 2020, and cultural expenses increased by 36.5 percent. Although it has not fully recovered to pre-COVID-19 levels, it has clearly changed into an increase. However, despite the fact that the number of people enjoying cultural life has increased due to the easing of COVID-19, video viewing through TV, computer, or mobile media was still the highest at 39.9 percent during their free time on weekends or holidays. With movie ticket prices that have risen steadily, the same conditions as before, and OTT, which has emerged as a substitute for movie theaters, more people are now enjoying OTT at home than watching it in theaters.So far, we’ve compared the rankings and prices of OTT platforms 1st to 5th! In most OTTs, the discount rate is high if you cut off your annual license, so it’s a good idea to consider your preferences. In addition, mobile phone rates that provide OTT services have increased a lot recently, and many credit cards that discount OTT fees have been released, so if you choose carefully considering credit cards and communication fees, you’ll be able to ease the burden of OTT fees!Netflix is also the No. 1 Netflix among the No. 1 Netflix OTT rankings, and Netflix, which opened the OTT era, is leading the way by introducing a variety of original contents in 2023. Currently, the price of the fee is divided into four types based on PC: 5,500 won for an advertising stand, 9,500 won for Basic, 13,500 won for Standard, and 17,000 won for Premium, and there is a price difference depending on the mobile device that makes the payment.
